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What is Search Engine Optimisation (SEO)?

The purpose of regular search engine optimisation or SEO is to increase enquiries for your company via your website in the most cost effective way. This is done through using Google AdWords and regular search engine optimisation (SEO).

Our search engine optimisation plan also includes website text updates, to ensure that your web site is current. This is important because there is little point in driving visitors to an out of date site, and search engines favour recently updated company websites.

Our clients tell us that what we do works, and the increase in traffic and enquiries is worth the effort and investment.

What sort of results are typically seen?

You can expect to see the number of visitors to your website increase within the first month.

With Google AdWords you can reach people when they are actively looking for your products and services. That means you receive targeted visitors and customers. Cost-per-click pricing means you only pay when people click on your ad, making it easy to control costs. The visitors who come to the site as a result of GoogleAds are those that are specifically interested in one of the products or services on offer, or sometimes the location of the business.

Submitting to search engines also helps increase number of visitors, and in particular visitors who may have heard about your business but do not know your website address.

The Process

Step 1 - Website Optimisation (optimising the code of your website for search engines)

Step 2 - Search Engine Submission (manual submission to top search engines)

Step 3 - Google AdWords Campaign (pay-per-click listing on Google)

Step 4 - Ongoing monitoring and reporting (quarterly results reports)

Step 5 - Monthly Updates (site resubmission, keyword updates, and miscellaneous text updates)